Your Startup Journey Starts Here
Experience what it's really like to build a company. No business plan required—just curiosity and ambition.
MONTH 4
NovaTech AI
Decision Required
Enterprise client wants exclusive deal - 48h to respond
RUNWAY STATUS
Moderate$31,200
Cash in Bank
5.2
Months Runway
-$6,000
Burn
+$2,800
MRR
↑ 40%
vs last month
CUSTOMER TRACTION
12
Leads
3
Pilots
1
Paying
Learn by Doing
Forget textbooks and lectures. Build your startup from the ground up, making decisions that actually matter.
Real Entrepreneurial Dilemmas
Should you pivot? Hire that developer? Pursue that customer? Face the same crossroads real founders face.
AI-Powered Mentorship
Talk to realistic customers, investors, and advisors. Get feedback on your approach and learn from every conversation.
Track Your Progress
See your startup grow (or struggle). Watch your runway, validate assumptions, and build toward product-market fit.
The Entrepreneurial Journey
From first idea to product-market fit, experience every stage of building a startup.
Find Your Customers
Start with a market. Talk to potential customers. Understand their problems before building solutions.
- Pick your target market
- Define assumptions
- Conduct customer interviews
Your Founder Journey
Complete each move to advance your startup
Pick Your Customers
Completed
Define Assumptions
Completed
Plan Discovery
Ready to start
Talk to Customers
Complete previous moves
Analyze Insights
Complete previous moves
Test Your Ideas
Turn conversations into insights. Validate (or invalidate) your assumptions. Decide whether to persevere or pivot.
- Analyze feedback
- Prioritize features
- Make strategic decisions
Sarah Chen
Customer • Product Manager
I've been struggling with managing my team's productivity since we went remote. It's been really challenging.
10:32 AM
I understand. What specific aspects of productivity tracking have been most difficult for you?
10:33 AM
Mainly knowing what everyone is working on without micromanaging. I don't want to be that kind of boss, but I also need visibility.
10:35 AM
That's a common challenge. How much would you pay for a tool that gave you that visibility while respecting your team's autonomy?
10:36 AM
Ask a discovery question...
Build & Grow
Hire your team. Manage your runway. Ship your product. Navigate the challenges of actually building a company.
- Build your product
- Manage finances
- Scale operations
MONTH 4
NovaTech AI
Decision Required
Enterprise client wants exclusive deal - 48h to respond
RUNWAY STATUS
Moderate$31,200
Cash in Bank
5.2
Months Runway
-$6,000
Burn
+$2,800
MRR
↑ 40%
vs last month
CUSTOMER TRACTION
12
Leads
3
Pilots
1
Paying
Built for the Curious
Whether you're dreaming of starting a company or just want to understand how it works.
Aspiring Entrepreneurs
You have ideas but haven't taken the leap yet. Experience what it's like before risking everything.
Business Students
Go beyond case studies. Apply what you're learning in class to real (simulated) business decisions.
Career Changers
Curious about startups but not ready to quit your job? Explore the entrepreneurial path safely.
Product Managers
Understand the founder perspective. See how product decisions connect to business outcomes.
Ready to Start?
Your entrepreneurial journey is one click away. No credit card, no lengthy signup—just start building.
Start Your Journey FreeCommon Questions
Do I need business experience to start?
Not at all. Runway is designed for beginners. We'll guide you through the entrepreneurial journey step by step, teaching you concepts as you encounter them.
How long does it take to complete?
The experience spans 12 simulated months of building a startup. Most people complete it in 4-8 weeks, spending 30-60 minutes per session. You can go at your own pace.
Is this just a game?
It's an experiential learning platform. While it's engaging like a game, every decision you make is grounded in real startup methodology. The goal is genuine skill-building, not entertainment.
Is it free?
We're currently in beta and offering free access to early users. Sign up to start your journey—no credit card required.
What will I actually learn?
Customer discovery, assumption testing, product prioritization, financial management, team building, and strategic decision-making. The same skills real founders develop—compressed into an accessible experience.